Persona

A multi-year product, brand, and design-system engagement.

Multi-year engagementProduct design / UX / Design systems / Brand

Persona white-label theme editor with styling controls and identity-verification previews.

Context

Persona needed a clearer product and brand across a growing identity platform.

Work

I led the UI reskin and brand refresh, then designed settings, verification, onboarding, white-label theming, and the component system behind them.

Product

Persona inquiry review with applicant details, risk signals, a location map, and a verification event timeline.
Identity verification: inquiry review