- Multi-year engagement
- Product design · UX · Design systems · Brand
Persona builds the identity infrastructure that lets companies verify and trust the people they do business with. As the platform matured, both the product and the brand needed to grow more coherent to match the company's ambition — across a fast-expanding surface area.
Led a UI reskin and brand refresh, and designed core product features across several workstreams — settings, the identity verification flow, onboarding, and white-label theming — all anchored by a reusable component system so the product could scale consistently as new surfaces shipped.
A more cohesive product and brand to grow on. Persona has since raised over $400M and reached a roughly $2B valuation.
- UI reskin & brand refreshA more cohesive visual language across the product.
- Identity verification flowThe core surface at the heart of the platform.
- OnboardingFirst-run experience for new customers.
- SettingsAccount and configuration surfaces.
- White-label themingLetting customers ship Persona under their own brand.
- Design component systemA reusable system to scale the product consistently.
