Pasture Biosciences

Biotechnology for a healthier planet.

Pasture Biosciences

Brand, identity, and website for an early-stage biotech building toward a healthier planet.

Engagement
Engagement
Scope
Brand & identity · Web design

Context

Pasture Biosciences is developing biotechnology for a healthier planet, and needed an identity and presence that conveyed scientific credibility without feeling cold or generic.

Work

Developed the brand and identity, and designed the website — a focused system and editorial web presence that gave an early-stage company a confident, legible face.

Selected work

  • 01Brand & identityA credible, warm identity system.
  • 02WebsiteAn editorial web presence for an early-stage company.

Identity & web

Pasture Biosciences logo and lockups — dark green, white, and reversed on a green field.
Logo & lockups
Pasture Biosciences color palette: white, dark green, primary green, and mint.
Color
Construction of the Pasture Biosciences logomark on a golden-ratio grid.
Logomark construction
Pasture Biosciences typography, set in Roobert.
Typeface — Roobert
Pasture Biosciences business cards.
Stationery
Pasture Biosciences transit-shelter advertisement: “Science that scales. Impact that matters.”
Out-of-home
Pasture Biosciences conference lanyard and badge.
Event collateral
Pasture Biosciences website — “Vaccinating cattle for beef and dairy with less methane,” over an alpine pasture.
Website