Pasture Biosciences

Brand, identity, and website for an early-stage biotech company.

EngagementBrand & identity / Web design

Pasture Biosciences logo and identity lockups on white and green fields.

Context

Pasture Biosciences needed a credible identity for its work reducing cattle methane through vaccination.

Work

I designed the brand, identity, and website.

Identity & web

Pasture Biosciences color palette: white, dark green, primary green, and mint.
Color
Construction of the Pasture Biosciences logomark on a golden-ratio grid.
Logomark construction
Pasture Biosciences typography, set in Roobert.
Typeface: Roobert
Pasture Biosciences business cards.
Stationery
Pasture Biosciences transit-shelter advertisement: “Science that scales. Impact that matters.”
Out-of-home
Pasture Biosciences conference lanyard and badge.
Event collateral
Pasture Biosciences website with the line “Vaccinating cattle for beef and dairy with less methane” over an alpine pasture.
Website