Codegen
Prior in-house work: product, identity, website, and campaign for an AI developer platform.
Prior in-house work by Joel Aguero
Context
Codegen needed a visual system that could carry a technical product from the interface to the website and into the city.
Role
Joel Aguero led design and creative in-house, working across the product, brand, website, and campaign.
Brand and identity
A geometric logomark, purple palette, type system, and brand book connected the product and marketing. An original poster series extended the visual language.
Marketing website
Creative direction and design oversight for a site explaining the autonomous coding product. A designer on the team handled day-to-day execution.
Product and systems
Product design and frontend work covered onboarding, settings, integrations, and agent activity. Information architecture kept a configurable platform accessible from a simple starting point.
Out-of-home campaign
A campaign across outdoor media and paid digital brought the brand into San Francisco. The outdoor work included wall murals, billboards, transit, and street kiosks.
