Put the message in the city.
OOH campaigns / San Francisco
Strategy, creative, and campaign delivery for technology companies reaching San Francisco.
From the brief to the street
For a product launch, company story, or hiring campaign.
Define the campaign
Audience, objective, message, budget, and measurement.
Develop the creative
Concept, copy, art direction, and format adaptations.
Build the media plan
Compare partner inventory and costs. Bring a plan to you for approval.
Coordinate production and launch
Artwork, vendor handoffs, and installation checks.
Follow through
Verify delivery, resolve issues, and report results.
Campaign experience at Codegen
Led in-house by Joel Aguero as head of design: outdoor and paid digital, across murals, billboards, transit, and kiosks.
A defined campaign scope
- Creative and coordination
- Agreed project scope
- Media and production
- Client-contracted partners
- Timing and measurement
- Agreed before launch
Each proposal defines creative, executions, formats, review rounds, live dates, and reporting.
You approve budgets and vendor commitments. Full rebrands, major websites, event production, and ongoing paid digital are scoped separately.
Need an identity or site first? Explore brand and websites.
Questions
Do we need a new brand first?
No. We can use your existing brand and team. Brand or website work is scoped separately.
Who books the media?
The media partner sources and books inventory. Studio Flurry leads creative and coordination. You approve commitments and contract with media and production providers directly.
How is the budget structured?
Studio’s fee is separate from media, production, installation, and external measurement. The brief does not commit a budget.
How long does a campaign take?
Timing depends on inventory, production, and approvals. We agree on preparation, live dates, and reporting before starting.
How do we know what worked?
We agree on measurement before booking: delivery, estimated reach, traffic, inbound, or a lift study where feasible. Reporting includes limitations; results are not guaranteed.