Tell me about the campaign.

Product or offer, main goal and how you will judge success.

Audience, core message and desired action. Not decided yet is fine.

Cities or markets, OOH formats such as billboards or transit, supporting digital channels and any placements already booked. Not decided yet is fine.

Strategy, concept and copy, design, adapting assets, production coordination, or media planning and buying. What does your team or other partners already own?

Approximate range and currency. Separate creative fees, media spend and production if known. Not decided yet is fine.

Go-live date, artwork deadlines, fixed commitments and whether dates are flexible.

Links to a brief, brand guide, creative or examples. Share only material your team is permitted to provide.

Project lead, final approver, other partners and how feedback will be consolidated.